Creating a blog and posting new content regularly is hard work and time-consuming. For that reason, you might be wondering if it is worth it.

“Will it ever provide a good return on investment?” is a question we get a lot from our customers.

Read on to find out why you need a blog on your website.

Reasons why you need a blog on your website

1. To maximize your online presence

Search engines rank web pages, not your whole website. So, to maximize your online presence you need multiple web pages for all your services or product categories.

Still, that might not be enough, especially if you do not have a lot of services or product categories.

And that’s exactly why you need a blog for your website – it will give your website many pages for search engines to rank.

2. To increase site traffic

Search engine optimized blog posts will increase traffic to your website.

To start with, blog posts are likely to get more clicks in organic search than your homepage and service pages. Potential customers prefer to first research before settling for a certain business. Additionally, not all users searching for keywords related to your business are looking to buy. Most want answers to questions that are bothering them – questions you can provide answers to in blog posts.

Besides, search engines prefer fresh (new) content with relevant keywords. As such, the more you post blog entries the more your site gets more traffic.

3. To establish yourself as an authority

By providing good answers to questions related to your business you establish yourself as an expert. That establishes credibility and trust, which then attracts qualified leads.

Additionally, when your web pages and blogs regularly feature at the top of search results it gets more clicks. Google starts seeing your website as an authority in your industry and features your website more. Similarly, people start seeing your business as credible, reputable, and trustworthy, so much that the next time they are looking for services or products you offer, they search your company directly.

4. Blogging provides long-term results

After you publish a blog post and promote it on social media and email, it will get traffic. But eventually, the traffic will reduce. But it does not end there.

It gets ranked by search engines and will continue to appear in results pages for the target keywords forever. Point is, old blog posts will continue to drive new traffic to your website. In other words, the few hours or dollars you spent writing the blog post will provide a significant return.

5. Blogging provides content for social media and email marketing

Your email newsletters and social media posts should not always be promotional. You should also provide valuable and informative content. A blog provides just that – informative and valuable information related to your business.

The added bonus of sharing your blog posts on social media and sending them via email, you increase traffic to your website. If they like your content, social media users are also likely to share your content on their pages, further boosting your marketing efforts.

6. Blogging can help learn more about your customers and their needs

Blog posts have a comments section where you can engage potential customers and learn more about them and their needs. There, they can ask more questions that will help improve your services or products and provide topics for future blog posts.

How often do you need to post new content on your blog?

It depends on your niche, your target market, and how much time you have. Either way, you should commit to posting new content at least once a month. However, for best results, regardless of your niche, you should create a new blog entry at least once a week.

Besides, blogging on your website is not all that difficult considering you are writing about things related to whatever product or service you offer – something you are passionate about. Plus, a blog post could be as short as 300 words. But it is advisable to aim for 700 words and above.

Additionally, a blog could be video-based, in which case you might not need to write more than 250 words.

Create blog posts that answer your customers’ questions

Finding topics for your blog posts is easy. Simply answer the questions your customers ask you.

See, your customers ask these questions and Google. So, posting them on your blog could help potential customers to find you thereby generating new leads.

Additional tips to help increase the performance of your blog posts

  • Create search-friendly topics and titles, to increase the chances of potential customers finding you through search engines.
  • Carefully research your topics by searching them on Google and examining the blogs that appear on the first page of search engine result pages.
  • Include relevant images or videos in your blog posts, and include image metadata to improve SEO.
  • Increase the readability of your content by breaking it up into short paragraphs, subheadings, and bullet lists.
  • Include a call-to-action, preferably at the end of your posts, so that you can generate leads.
  • Use analytics tools, such as Google Analytics, to measure the performance of your blog posts.
  • Improve your writing and blogging skills by enrolling in a class or following industry experts for tips.

Do you need help creating a blog for your website? Contact us today. We are digital marketing experts with years of experience creating blogs for customers from different industries.

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